© 2019 by TAONR CIC


Jonathan Collie is a passionate social entrepreneur. The greater the challenge, the greater the inspiration. Jonathan began his career as a doctor in the NHS before moving into health IT via an MBA at University of Edinburgh.

George Lee was voted as one of the world's 50 Creative Leaders by the world's leading creative and innovation magazine, Creative Review. George started out as an organisational psychologist however soon realised that radical change could be achieved more effectively and more successfully using the power of design and radical creative thinking.

In 2002 she founded her design company, This is Real Art. In its 12-year lifespan it became one of the most disruptive and celebrated design studios in the world, working with the likes of Channel 4, Sony, Virgin, MTV and Coca-Cola.

In 2012 she launched Commonland, a studio dedicated to using design-thinking to tackle big social issues. It was through Commonland that she met Dr. Jonathan Collie and the co-journey to tackle ageism and create a more united age neutral world began. 

George lives in London with her daughter Iris and a rather exuberant hound called Ivy.

In 2011, Jonathan won a  national challenge, run by the Design Council and funded by the Department of Health. It was here that he was first introduced to design-led thinking and came to appreciate that every problem, no matter how large or complex, could be solved by collaborative design and innovation.

In 2016, Jonathan co-founded The Age of No Retirement CIC with George - to radically reshape society's thinking around Age, and create new solutions that embraced our longer, healthier, more productive lives. Jonathan has spent the past two years leading the development of The Common Room model.

Jonathan was born in London and grew up in South Africa. He lives in London with his wife Robinne, daughter Ruby, and son Tyler.


The Common Room model emerged from a 6-month Innovate UK-funded design project in 2017/8. It was developed collaboratively by almost 100 people of all ages, from organisations right across the social and economic spectrum. The Common Room is envisioned as a network of community-rooted spaces that connects people of all ages in interesting and inspiring ways.

The Common Room promises to be a game-changer in the development of life & career plans – across the entire life course in the age of the 100-year life, and the 60-year career.

The first Common Room was made possible through the generous contributions and support from Peabody Trust and Openreach.